👋🏼 Hi, I’m Michelle. I make social media shift from scrolling to connecting. Helping lifestyle and consumer brands tell stories people save, share, and remember.
ReĂĄlea Skincare
Revamped Instagram with content pillars, Reels, and carousels, driving +204% reach and +182% engagement in 60 days
Playbook Media Agency
Planned and created TikToks, Reels, and static ads showcasing DTC products through trend guides and seasonal campaigns
Maison RĂŞve
Built a lifestyle-driven content strategy for a real estate and vintage shop brand, boosting Instagram reach +272.8% and engagement +178.1% in 60 days
Topix
Managed 7 accounts with 637K+ followers, growing engagement +205% in 90 days, building active quiz + pop culture communities, and reaching 2.64M monthly visitors
→ Developed campaigns across lifestyle and DTC brands by adapting to diverse voices and delivering measurable growth.
Video Content
Produced short-form videos across industries, blending trends with storytelling to drive growth
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Campaign Highlights
Combined strategy, photography, and copywriting to create campaigns that brought brand identities to life
Creative showcasing Imperfect Foods’ mission and sustainability values, optimized for sign-ups (Paid Ad)
Clear, incentive-driven storytelling optimized for conversions (Paid Ad)
Refined, nature inspired storytelling framing skincare as a mindful ritual (Organic Social)
Human storytelling that connected interiors, lifestyle, and real estate (Organic Social)
